Malaysia

Market Overview Malaysia boasts one of Southeast Asia's most vibrant economies following decades of industrial growth and political stability. Its multi-ethnic, multi-religious society encompasses a majority Muslim population in most of its states and an economically-powerful Chinese community.

New Zealand welcomed 19,419 Malaysian visitors in the year ending November 2008, a slight decrease on the previous year.

The Malaysian market is managed from Tourism New Zealand’s Singapore office, which has a focus on trade development. Malaysia is a strong market for incentive travel, with groups travelling in New Zealand’s off-peak and shoulder seasons.

Malaysians also enjoy the self-drive opportunities offered by New Zealand as a holiday destination. With fewer seats for groups becoming available from Malaysia, fully independent travel is becoming more popular.

Outlook

The fallout from the global financial crisis has undermined business and consumer confidence in Malaysia, despite the Government’s commitment to a fiscal stimulus package and guarantee on domestic bank deposits until 2010.

Real GDP is predicted to grow by 3.1 per cent in 2009, down from the 4.6 per cent previously predicted, with growth likely to remain sluggish through to 2010. Political uncertainty and instability in this market continue.

A highlight of the travel industry calendar in Malaysia is the MATTA consumer travel fair, which will be held in March 2009. Tourism New Zealand’s involvement in this event will be supported by advertorials and tactical promotions by key trade partners.

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