Getting Into Market

Hong Kong, like most Asian countries, has many business customs that differ from New Zealand ’s and it’s important to adhere to these in order to avoid offending your business contacts.

Building up a good relationship is important in Hong Kong . Business dealings will run more smoothly if trust can be developed and nurtured. A little Cantonese or Mandarin language will go a long way. Make the effort to learn a few words.

Chinese people hold their elders in very high regard. An extra show of courtesy and visible acknowledgement of an elder person will reflect well on you.

Business cards are a must in Asia . It is a good idea to have your name printed in Chinese on the back of your card. Titles are also important as Chinese prefer to deal with senior managers and above.

It is a common business practice to state your meeting objectives and provide clients with printed materials profiling your company before you first meet.

Many Hong Kong people have both a European Christian name as well as a Chinese name. The surname or family name usually follows the European name. The Chinese name (usually two words) traditionally follows the surname, eg Raymond Lee Fook Meng - the surname is Lee and he should be addressed as Mr Lee.

However, Hong Kong people are often quick to drop formalities once they feel comfortable with a person and you may then reciprocate by using their European name.

There were 4.87 million internet users in Hong Kong in November 2007 (69.9% of the population), just over double the 2000 figure. (Source: Internet World Stats.)