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Australia is New Zealand’s largest inbound tourism market, accounting for around a third of our holiday arrivals.
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Canada is New Zealand's second fastest growing tourism market. Canadians tend to holiday more and stay longer than their US neighbours.
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Overseas travel is flourishing from China. It is already New Zealand's fourth largest source of visitors and is set to grow.
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Germany is a valuable market for New Zealand with long-staying visitors who like to get off the beaten track.
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Public holidays and our summer months are the preferred vacation times for visitors from Hong Kong.
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The second-most populous nation in the world has a fast growing outbound tourism market - and an economy to match.
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Visitor numbers from Japan have levelled off recently. Tourism New Zealand is focusing activities on recovering this market.
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Travellers from Malaysia are extremely price sensitive, and global issues have an effect on their travel plans.
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Visitors from The Netherlands are some of the longest staying travellers to New Zealand.
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New Zealand is a popular holiday choice for Singaporeans seeking an escape from a highly urbanised lifestyle.
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Peak holiday times for South Korea are January and July, with honeymoon couples traveling in spring and autumn.
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Seventy-seven per cent of Taiwanese visitors come to New Zealand on mono-destination holidays and nearly half are repeat visitors.
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New Zealand is perceived as one of the safest and best value holiday destinations by Thais.
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New Zealand is a favourite long-haul holiday destination for British travellers and the UK remains our second most important inbound market.
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The US continues to be New Zealand's third biggest market, made up of mostly independent travellers.
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