New Zealand's people, culture and natural environment are what makes us unique.

We all have a shared responsibility to look after our place and people and to help others do the same.

Tiaki – Care for New Zealand and the Tiaki Promise communicates why caring for New Zealand is important and how to care for New Zealand, while travelling in New Zealand.

The new video and five short clips focusing on each part of the promise are now available for the industry to share, launching on Air New Zealand’s in-flight entertainment this month.

"We invite the industry to join us and other industry partners including the Tiaki governance group, airports, adventure operators, bike tour companies and share the Tiaki kaupapa to help visitors understand it and live it while they’re in New Zealand,” says Tourism New Zealand General Manager Pou Ārahi Karl Burrows.

Download the new assets to display on your channels and in your business here.(opens in new window)