International visitor spending in the off-peak months from March to November was up by 17% on the previous year to $7.4 billion. 

“Tourism is New Zealand’s second-largest export earner, underscoring its vital role in our nation’s economy. Increased spending by international visitors means more tourism jobs, more productive businesses and more vibrant communities,” Tourism New Zealand Chief Executive Rene de Monchy said. 

“The strategy we announced in July this year is focused on driving increased value from international visitors for New Zealand’s economy as we grow year-round and off-peak tourism. It’s very encouraging to see the growth in the latest spend figures.”

The top three markets by spend in the year ending September 2024 were Australia: $3.48B (up 7.1%), USA: $1.64B (up 31.2%) and China: $1.24B (up 243.9%) The data also showed that 32% of international holiday visitors visited four or more regions.

International holiday visitors contributed $7.1 billion in the 12 months to September 2024, up 41% on the previous year.

“Tourism New Zealand is committed to supporting a productive and sustainable tourism industry. This approach aligns with the Government’s objective of doubling export value over the next decade,” Mr de Monchy said.

New Zealand continues to impress visitors, with 95.5% reporting for the quarter that New Zealand met or exceeded their expectations.

“As we head into 2025, New Zealand’s tourism industry should be extremely proud of the exceptional experiences they delivered this year, ensuring visitors leave Aotearoa with unforgettable memories to share with friends and family back home,” added Mr de Monchy. 

For more: International Visitor Survey(opens in new window)